In Shanghai, amidst the intersection of modernity and tradition, Laodatong emerges as an enduring icon of heritage and flavor. Celebrated throughout China for its exceptional array of food offerings, spanning from fragrant rice to delectable meats, Laodatong has remained a cherished household name across generations. The following examples offer glimpses into a selection of projects I've had the privilege to undertake for this esteemed brand in recent years.
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Packaging Design
Anniversary packaging concepts
Crafting a redesign packaging for anniversary line of the brand's best-selling products, aiming to not only elevate the product's visual appeal but also to resonate with consumers by celebrating the brand's profound heritage and lasting legacy.
Gaba Tea
Introducing a fresh line of tea products tailored for the younger millennial generation. Gaba Tea offers a contemporary twist on traditional tea packaging, providing a modernized young experience at an affordable price point.
