A creative journey to define the identity of the Planet Institute, located on the island of Hainan, China, reflecting the core values of holistic education, sustainable wisdom, and worldwide interconnectedness.
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Sustainable earth centered research and education
The logo for the Planet Institute combines the letter "P" with a heart shape, symbolizing the dedication to global sustainability and empathy. Its simplicity ensures versatility and immediate recognition. Additional logo extensions were designed as emblems to create a more versatile visual identity.
The image selection of all-natural landscapes draws inspiration from the institute's location on Hainan Island.This imagery not only celebrates the institute's geographical setting but also reflects its commitment to sustainability and reverence for nature.