Born in the heart of Sumatra, Taru Sumatra is a bold, untamed beer brand with an identity as wild as its roots. The brand strategy, logo, and full visual system were developed to capture the spirit of jungle adventure—featuring cheeky typography, vintage-inspired elements, and a mischievous monkey mascot. From daring copy to standout packaging, every detail brings Taru Sumatra’s personality to life. Strategy, branding, and voice—infused with a touch of jungle mischief.
-
Branding
Copywriting
Packaging
Typography Design
Product Design
The Taru Sumatra logo is a rich tapestry of monograms, layered to evoke a sense of heritage and craftsmanship. Inspired by vintage beer emblems and jungle mystique, we designed an interwoven mark that feels both established and untamed. The intricate monogram structure nods to tradition, while its bold, slightly mischievous execution keeps it modern and full of character. Every curve and letterform ties back to the brand’s adventurous spirit, making the logo a timeless yet playful symbol of Taru Sumatra’s wild identity.
